Captain Lyon Ellison is a former Navy Lieutenant and graduate of the United States Naval Academy. Lyon grew up in the Charter fishing industry. He expanded his experience by working on several Charter boats and Mating for local Captains in the Chesapeake Bay. Lyon’s passion for the fishing industry has led him to found PFM Lures; a custom Off-shore lure manufacturing company providing custom lures world wide.

Captain Jim Ellison has been a charter captain for over 15 years and a custom rod builder for 30. With plenty of tournament experience, he is sure to meet your expectations, whether you are looking to charter a tournament or just enjoy a day with friends or family. With years on the ocean, he knows what the fish are thinking and how to get you hooked up. 

The “Reeling & Rockin” is a proven fishing machine. She is a custom built 35 ft. Carolina Classic with all the bells and whistles. Powered by twin 540 Cummins engines. She effortlessly glides through the seas with her large Carolina Flare. You will arrive on the fishing grounds quickly and comfortably, even in the choppiest of seas

- Trolling rods are all custom made IGFA blanks with 50 or 80 Penn International two speeds and Shimano Tiaga reels.

- Lures are custom made by Pure Fishing Magic. We carry every shape and color to ensure all hungry fish have something to eat.

-All of our terminal gear is top of the line from the ball bearing swivels to the fluro-carbon leaders. Particular attention is paid to every crimp and knot tied.

Reeling & Rockin' 
The Captains
The Boat and Tackle